Pitch Deck Gen Z Personal-Finance App Uprise Used to Raise Pre-Seed

Pitch Deck Gen Z Personal-Finance App Uprise Used to Raise Pre-Seed

  • Uprise is a personal-finance app that helps Gen Z professionals optimize their finances.
  • Uprise offers personalized recommendations for financial products and helps users maximize benefits.
  • See the pitch deck its cofounders used to raise $1.4 million in pre-seed funding.

Jessica Chen Riolfi kept hearing the same concern from users during her time at financial-technology companies focused on personal finance: “I don’t know what I’m doing.”

Whether they were weighing what stocks to pick on Robinhood or attempting to break out of living paycheck to paycheck using Earnin, an earned-wage access startup, Chen Riolfi found users often struggled to understand how best to save, spend, and invest.

In her latest role, Chen Riolfi hopes to finally help users overcome their doubts and confusion as the cofounder and CEO of Uprise, a free financial-coaching app that aims to bring an offering typically limited to high


individuals to a wider audience.

“What we’re building at Uprise is really seeing ourselves as democratizing access to private family offices,” Chen Riolfi told Insider. “There’s somebody out there keeping an eye out and optimizing your finances. Helping people sleep better at night — that’s really the feeling that we’re trying to impart.”

Uprise announced a $1.4 million pre-seed funding round July 11, with backing from investors including Contrary Capital, Hustle Fund, On Deck, and Dash Fund. The round also includes participation from angels like SoFi cofounder Dan Macklin, Edward Kim, cofounder of payroll and HR software firm Gusto, and Nick Hungerford, founder of Nutmeg, a European


firm that was acquired by JPMorgan in 2021.

Uprise helps users avoid leaving money on the table

Once a user shares their data with Uprise, the app recommends financial products to best optimize their specific financial situation, including saving for retirement, paying off debt, and investing. Recommendations can range from the right amount of money to keep in a checking account to the best

high-yield savings accounts

for emergency funds.

One key difference between Uprise and other personal-finance offerings is its advice on how to navigate employee benefits, thanks to cofounder Chris Goodmacher’s experience at human-resources startup Justworks, where he was the company’s second employee.

“I saw all that money being left on the table,” he said of employees who struggled to maximize their corporate benefits like 401k matches and stock-purchase plans. Uprise also does not require users to have a minimum account balance or net worth.

Uprise says its recommendations are 90% automated, but always include a manual review and recommendations from a financial advisor. The company has a certified financial planner on staff to help craft plans and recommendations for users and plans to soon become a registered investment advisor to be able to offer investment advice to users.

Uprise’s main source of revenue is currently affiliate partnerships from products that are recommended to users. While its services are currently free to use, the startup is considering developing a premium membership tier that would allow users more one-on-one access to their assigned financial advisor and more regular account monitoring and check-ins. It’s also considering partnerships that would allow users to access exclusive interest rates and investment opportunities through partners.

Demand for services like Uprise’s has jumped as market fears mount

As markets continue to slump and fears of a


swirl, Chen Riolfi says that demand for Uprise’s product has only grown, especially among the platform’s target demographic of single, young professionals. During the month of May, the app’s waitlist grew 33% to over 7,000 users.

Chen Riolfi said that over the last six weeks, Uprise has seen a “fundamental shift” in the goals and concerns of users onboarding onto the platform. Instead of aiming to optimize their finances and looking towards longer-term goals, users are now much more concerned with managing their current risk and navigating up-and-down markets

“For us, a lot of our rationale around raising and speeding up is to be able to help more people with their questions right now, when that need is so salient,” she said.

While helping users navigate a tough period is top of mind for Uprise’s founders right now, they hope that no matter the state of the economy, they can help more users demystify their finances and break down stodgy stereotypes about wealth management.

“The reputation of that is very much a person in a suit behind a mahogany desk — doesn’t understand crypto, doesn’t understand what they’re going through,” Chen Riolfi said. “I think a lot of what differentiates us too is that we get it, and we were there not that long ago.”

Read the 14-page pitch deck Uprise used to raise its pre-seed round.

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